HBO Max has just ordered the streetwear competition series, The Hype, produced by the Emmy award winning team at Scout Productions and one third of the Grammy nominated rap group Migos and designer Offset. Speedy Morman will host the eight-episode season which will feature co-signers Offset, creative director and founder of Bephies Beauty Supply Beth Birkett, and Emmy nominated Costume Designer and Renowned Stylist Marni Senofonte. The panel of judges will critique the competing streetwear’s unique DNA, combining fashion, music, art and lifestyle to refine the idea of a “runway” and the balance between art and commerce. Executive producing is Tyran “Ty Ty” Smith with Emmy Award Winners Rachelle Mendez And Showrunner Rikki Hughes. Offset to Produce HBO Orders Streetwear Competition Series
Offset talks about The Hype saying, “I feel like the show ‘HYPE’ was created with creatives like myself in mind. I’m happy to not only be a co-signer for the show but a producer. We are giving opportunities to the culture.”
The Hype is described as where fashion visionaries elevate their designs and entrepreneurial sense to avoid elimination while remaining authentic to their style. The show features ten streetwear professionals who will compete in challenges to prove they can talk the talk and deliver the product. Every episode will offer unique tips and takeaways about the intricacies of designing, the business of fashion and the savvy to identify the latest trends, while also providing mentorship to the contestants.
“We see the ubiquitous influence of streetwear culture all around us – from high fashion and popular culture, to a form of individual self-expression and identity,” said Sarah Aubrey, Head of Original Content, HBO Max. “We are excited to embark on this journey to find the next great streetwear designer with our partners at Scout, Jay Brown and Ty Ty Smith.”
The Hype is produced by Scout Productions, the team behind the Max Original ballroom competition series Legendary and Emmy award winning series Queer Eye for Netflix. David Collins, Rob Eric and Michael Williams of Scout developed the series with Emmy winner Rachelle Mendez (Undercover Boss, Leah Remini: Scientology & the Aftermath). Collins, Eric and Williams will also executive produce with Mendez, Jay Brown and Tyran “Ty Ty” Smith. Emmy and Grammy award winning producer Rikki Hughes (HBO Max’s The Fresh Prince of Bel Air Reunion Special) will showrun and executive produce.
Offset to Produce HBO Orders Streetwear Competition Series Offset to Produce HBO Orders Streetwear Competition Series