This is why you lost, Nesbeth

Dear Editor,

Vybz Kartel got five awards from his eight Youth Views Awards (YVAs) nominations: dancehall artiste of the year, male local artiste of the year, local chart-topping song of the year (Fever), hottest summer song (Fever), and best musical collaboration (Loodi featuring Shenseea).

Alkaline got 10 nominations, and only won two awards: young, hot and hype male; and best local music video (City). He reminds me of Beyonce at this year’s Grammys.

But the only controversy coming out of the YVAs is the winner of favourite local chart-topping song of the year.

Artiste Nesbeth felt robbed. His nominated song, My dream, is in my opinion the best song for 2016, followed by Alkaline’s Champion Bwoy, released November 7, 2015. Those making the nominations should never have chosen After all over Champion Bwoy. Even Mavado’s Big league should’ve been there instead of Spice’s Indicator or Konshens’ Bruck Off Yuh Back. Anyways, the nominees are the nominees.

My Dream by Nesbeth was released on October 5, 2015. It was a creeper and by December it started topping the charts and by the end of March 2016 it ran out of steam. So what about the last nine months of 2016?

But, really, why did Nesbeth lose? I believe a mix of six reasons account for it:

• Consistency: For years “World Boss” Vybz Kartel has been dominating the YVAs. Beyond that, he dominated the reggae singles chart with all 14 tracks on his album, plus his summer song called Summer. So, in all, he had 15 tracks on the reggae singles chart in June 2016. His album was the top-selling dancehall album for last year.

• Constituency: I would say Vybz Kartel has young adults “locked”, leaving the youngster base with Alkaline and Popcaan. It is the elders/adults who are with Nesbeth. But the most important thing here the female vote; that’s what even gives Kartel the edge over everybody.

• Timing: The release dates of the songs are crucial. You can’t have a song running the first quarter and last quarter of a year only. What about the middle?

• Waste vote: The only way Nesbeth could’ve beaten Kartel by getting the ‘wasted’ votes from Spice and Konshens, even thou that reasoning is flawed, because maybe those votes would’ve favoured Vybz Kartel or even Alkaline more.

• Education: Based on Nesbeth’s fan base, many don’t understand the technology and the process, hence some have said they experienced glitches and technical difficulties. Nesbeth should’ve tried to use his social media platforms to educate his fans on how to vote.

• Promotion: For Nesbeth, or any other artiste who wants to beat Kartel at the YVAs, you have got to promote — worse if you don’t have a strong fan base or you just have one song.

Analyse it, Nesbeth.

Teddylee Gray

teddylee.gray@gmail.com

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